Brand identity
The brand comes first because everything after it uses it: the website, the social media pages, the signs, the emails and the packages. When the brand is settled and written down in a brand book, every later piece of work is quicker to make and easier to recognise.
This helps you with: a brand that looks right, being found online, turning website visitors into customers and scaling your business.
- Logo
- Same everywhere
- Free Online Presence Report
- The free Online Presence Report checks your logo and brand.
- Who it is for
- A new business setting down its brand, or one whose logo, colours and words differ from place to place
- What is counted
- The report's brand marks, then and now
- Where the number comes from
- The free Online Presence Report, run again after the work
What brand identity covers
- Brand strategy. Who you serve, and what makes you different from the businesses they compare you with.
- Logo and visual identity. Your logo in every version you need, with your colours, fonts and the style of your pictures.
- Brand voice. How you sound in writing: your tone, the words to use and the words to avoid, with example lines.
- Brand book. One dedicated book that sets all of this down, so anyone who makes something for you can follow it.
- Templates. Social media posts, documents and an email signature, ready to use.
- Offer and package names. Your offers and packages named in your brand voice, so the brand sells, not just looks right.
Where it sits in the order
Brand identity is the first of our eight services. The website, digital marketing and every later piece use it, so it is settled before they are built.
If the free Online Presence Report shows your brand is already in good order, we say so and move on to the website.
Packages
- Start
Logo refresh, with tidied colours and fonts
Your logo tidied so it works small, on phones and in print.
Price to be set
- Standard
New logo, colours, fonts and a brand voice guide
A new logo in every version you need, your colours and fonts, and how you sound in writing. For a new brand or a full redesign.
Price to be set
- Complete
The full brand book
Brand strategy, logo system, colours, fonts, imagery style, brand voice and messaging, and ready-to-use templates.
Price to be set
Other services
- Website and ecommerce developmentFast websites and online shops that work on phones
- Digital marketingSocial media, video adverts, search on Google and AI tools, and paid advertising
- Sales funnels and offersOffers that sell, free first steps, landing pages and follow-up emails
- Repeat business systemsMore reviews, more referrals and customers who come back
- AI automations and AI trainingAI tools set up, your staff trained, and routine work automated
- Digital Scaling RoadmapPremium: where you are now, where you want to be, and every step between
- Bespoke softwareBuilt for one business when ready-made tools do not fit