Digital marketing

Social media

Channels and a posting plan

We set up or tidy the profiles that suit your business, with the right descriptions, pictures and links, as a business page rather than a personal one. Then we plan the posts for each month and make them from your brand.

Giveaways and competitions

We run giveaways and competitions on your channels, with written terms and each platform’s own rules. They bring new people to your pages. The offer behind each one is planned in Sales funnels and offers.

The blog

Articles answer the questions your customers already ask. Each one is written to be found on Google and to be quoted by AI tools such as ChatGPT.

The industry book

A short, practical guide written for your own customers, with simple steps for your trade. It can be given away as an e-book in return for an email address, or printed for the shop counter. It also gives the blog and social media months of ready material, one chapter at a time. The emails that follow a download are written in Sales funnels and offers and sent by AI automations.

We suggest a book only where your customers ask the same questions again and again. Some example titles, to show the idea:

Business	Book or guide
An accountancy firm	Your first year in business: a tax and paperwork checklist
A hardware shop	Insulating an older house: ten simple steps
A physiotherapy clinic	Back pain at the desk: six exercises that help
A wedding venue	Planning your wedding: a twelve-month checklist

These are examples of the idea, not books we have written for clients.

Video advertising

We make bespoke video adverts for your business’s social media campaigns. Each one is made in your brand’s look and voice, for one campaign and one offer, and sized for the platform it runs on, such as Facebook, Instagram, TikTok or YouTube. It can run as an ordinary post, or as a paid ad under Paid advertising below.

Search on Google and AI tools

Search work makes your business easy for Google and AI tools to find, read and recommend. The visitors it brings arrive free, not through paid ads.

The three terms in plain words

Term	What it means	Example
SEO, Search Engine Optimisation	Making a website easy for Google and Bing to read and rank, so it appears high when people search.	An accountancy firm appearing when someone searches “accountant Galway”.
AEO, Answer Engine Optimisation	Writing content as clear questions and short answers, so tools that give one direct answer pick it up.	A page answering “How much does an architect charge for a house extension in Dublin?” in its first two lines.
GEO, Generative Engine Optimisation	Making sure AI chat tools such as ChatGPT, Gemini and Perplexity know the business and name it in their answers.	ChatGPT naming the hotel when asked for the best boutique hotel in Kerry.

The three overlap heavily. Good SEO is still the base the other two stand on.

What every piece of content does

• Answers a real customer question in its first lines.
• Uses the words customers actually type or say, including the places you serve, such as “dentist Cork”.
• Gives the same business name, address and phone number everywhere it appears.
• Carries the labels in the page code that tell search and AI tools the business type, address and hours.
• Builds mentions on trusted sites and directories in your trade.

What we promise

We promise the work and the measuring, never a position. Nobody controls Google’s results or ChatGPT’s answers. We show you the numbers each month, so you can see what the work is doing.

Paid advertising

Ads put your business in front of people who are looking now, or who match your customers by place, age and interests. Each ad sends people to one page built to turn a visitor into a call, a booking or a sale.

Where the ads can run

Channel	Where the ad shows	Good for
Google Search ads	At the top of Google’s results, for chosen search words	People already looking, such as “dentist Cork” or “solicitor Manchester”
Google Display and YouTube ads	Picture and video ads on other websites and on YouTube	Making a name known; usually fewer direct enquiries
Facebook and Instagram ads	In people’s feeds, chosen by area, age and interests	Shops, food, events and tourism
Retargeting	Ads shown again to people who already visited your website	Reminding them to book or buy. Needs the visitor’s cookie consent under EU law

Two costs, kept apart

There is our fee for running the ads, and there is the ad money itself, which is paid straight to Google or Meta. You see both.

We start small and keep what works

We start ads once the website and Google Business Profile are in good order. Paying for visitors to a weak website wastes money. We begin with a small test budget, count the cost of each enquiry, and keep only the ads that earn their place.

Where it sits in the order

Digital marketing is the third of our eight services. It uses the brand, and it sends people to the website. Basic search set-up is part of every website we build; ongoing search work and paid advertising are charged by the month and can be added to any package.